Internet comunication strategies

Online reputation management

Have you ever searched for your company or brand name on Google? Do you know everything that is being said about your company or brand on the Internet? Are you aware that everything that is written on the Internet is indexed by Google and may appear in a search on your name or brand?

We have become accustomed to searching the internet and any information we find influences us to make a decision for or against. And we cannot forget that a dissatisfied customer will have no qualms about sharing their displeasure in any of the means that the network offers: forums, blogs, chat rooms and other social media sites such as Facebook, Twitter, YouTube, etc.

Did you know that a dissatisfied customer has the perfect tool on the Internet to communicate his opinion to thousands of people? Are you aware that most people looking for a service base their purchase decision on the company's website and on the opinions of former customers?

Companies often find customer opinions on the Internet that they were unaware of and are beginning to be aware of the need to control and manage their reputation on the Internet as they have difficulty controlling their image on the net.

Reputation is "the result of what you do, what you say, and what others say about you"

With the Internet boom, all companies have an online reputationeven though they don't even know it. The reputation of a company is based on its image. A positive image gives confidence to the client. The image of a company is essential for its success and it is also the key that will determine its profitability and income. However, a bad reputation can lead to a decrease in customer trust, thus causing a reduction in profits and sales.

The objective of online reputation management is the differentiation of your company with respect to its competition, the value of what your company does well and the response to different negative aspects that may affect the image of your company, not only comments from dissatisfied customers, but also outdated or uninteresting content, opinions of your employees or external situations that may negatively affect your sector.

We offer you:

• Monitoring of your company and/or brand: with our tools, we will study the reputation of your organization on the Internet and we will analyze what situation it is in and what strategy should be followed
• Proactive actions: we generate value and and create opportunities. The best way to value what your company does is to communicate it and for that good content management and a correct image are necessary. For this we must plan a content design and creation strategy in accordance with the customer segment to which it is directed and with the offline strategy that your company follows. Starting with the design of the corporate website and going through all the resources that the Internet offers us to communicate, blog, landing page, social networks, employee blogs, websites and blogs of collaborating companies and suppliers, blogs, forums and social profiles on the industry, etc. We will carry out a plan in which we define what design, what content and in what media we should be.
• Reactive actions: we react to hostile situations and manage crisis situations

All this within a online reputation strategic plan perfectly coordinated with your traditional marketing strategies, offline communication and public relations.